Amor Carandang is one half of the creative partnership behind HUNT AMOR. Who is Hunt, you ask? The company name signifies the never ending search for love, and it just so happens that Amor’s name is part of that equation. Chris Provins, Amor’s husband, makes up the other half of this mega-team. As a unit, they are on a quest for love and this love is unapologetically injected into their branding and design process.
We met Amor at District Cafe & Bakery, sipped vino, and collectively sat in awe of the beautiful space District has created. It did not take long for us to feel the genuine spirit that radiates out of Amor. She truly embodies strength, humility, and charisma all wrapped up in a teeny-tiny fashionable package - what a powerhouse!
Read on to learn more about the love, passion, and dare I say focus (more on that later) this boss babe feeds her biz and community full of in our latest #getREAL interview...
Hmmm. I could've written an entire essay in response to this question (laughs). I think what it boils down to is people. People's energy, being able to work with creative people, learning about what people's challenges are and how they overcome them, people's resiliency and how they adapt. All of that. I am so curious about people and their stories - I want to know, help, and be a part of it all; it fills me.
Piece of advice you need to take just as frequently as you give?
This is an interesting question. When I was prepping for this interview, I asked Chris about this one. I said, what do I tell people in my life to do most often? He laughed at me(laughs); he said focus. I am always telling my friends to focus, forget all the noise, and to think about their goal. It is funny, because this is what Chris then says to me, and I get so frustrated by it because there is so much that I want to do. I resist the advice to focus; it is good advice though. It is an integral part of our vision plan that we work on each year - we set focused goals and make sure each decision made throughout our year fits into these goals.
Last book you couldn’t put down?
Literally, what book have I not been able to put down? A recipe book called Better on Toast: Happiness on a Slice of Bread. I am a huge sandwich fan (laughs). Chris and I do Sandwich Sundays; we invite friends over and make sandwiches from this cookbook. It is a good opportunity to hang out with everyone and eat delicious sandwiches. I don't know why I love sandwiches so much, but I really do(laughs)!
Biggest item left on your bucket list?
There are a ton of things. I feel like my life is changing so much, that every time I think about what my next goal is going to be, it is either the goal has changed or the way I am going to achieve the goal has shifted. One of my biggest goals when I was younger and going into social services was to work internationally. I have always wanted to travel and understand different cultures, so that I could be part of the solution in a meaningful way. With HUNT AMOR, we have created a really cool opportunity to work internationally, connect with people, understand their stories, and create unique pieces that represent each person's individual power. We aim to combine the energy we have for people and the energy we have for design in order to create something that is super meaningful for people. So, I guess in a way, my bucket list is endless and ever changing.
What keeps you moving forward no matter what?
I think it is my curiosity. I am so curious about everyone's stories. My curiosity about people keeps me asking questions and wanting to know more. When people divulge who they are, it is impactful, and it is super neat to be able to inject that into a project.
I think it was everything leading me to my decision to live in Australia, and then sticking it out in Australia when the floods hit Queensland, New South Wales, and Victoria - it was not an easy year. I could not believe that I saw houses, boats, pianos, and cars going down the river. Everything was washing away and it was a state of emergency. I made a promise to myself going there that I would stick it out, no matter what, and I did. That trip alone changed my life - I mentored under a couple of jewellers, embraced the freedom that comes with rebuilding something, and I met Chris along the way so that was awesome (laughs).
Words to live by?
Stay humble and stay hungry.
Memorable moment you have experienced in your life that has made you feel strong as a woman?
I try to get up really early in the morning and go for a run. I used to be really good at it, but my efforts have diminished a little bit(laughs). I like to do this at the start of my day because it sets the rhythm for the rest of my work, allows me to set my intentions, and helps me clear my mind. Our days get so busy and convoluted, so I like being able to start my day knowing that this is my time; this is when I get to talk to myself.
Complete this sentence: To me, beauty is___________________.
Resilience. Everyone has challenges. It is hard to experience defeat, but what really defines a person is how they get through the tough times. When you get through them, I am so interested in who that new person is. I am so eager to hear about stories of resilience - they are beautiful.
Amor Carandang is a multi-talented designer, entrepreneur, and community change-maker residing in Edmonton, Alberta.